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BJP to launch three-month-long 'Aatmanirbhar Bharat Sankalp Abhiyan'
Sep-02-2025

The Bharatiya Janata Party (BJP) will launch a three-month-long 'Aatmanirbhar Bharat Sankalp Abhiyan' from September 25 to December 25, 2025, to promote Prime Minister Narendra Modi's vision of Swadeshi and self-reliance amid US President Donald Trump's recent tariff escalation against India. The aim of the campaign is to encourage 'Vocal for Local' and promote local products and services. 

The campaign will unfold in two phases, kicking off on September 25, which marks the birth anniversary of Deendayal Upadhyaya, and wrapping up on December 25, birth anniversary of late former Prime Minister Atal Bihari Vajpayee. National general secretary Arun Singh has been given charge of this movement.

The Government departments, local bodies, industry & trade organisations, professional & social organisations, religious & cultural leaders, youth & women organisations, celebrities & influencers in a planned and large manner are going to be involved. The campaign will feature a wide range of activities, including trade and industry conferences, morning processions, torch rallies, youth fairs, farmers' marches, spiritual gatherings, women's meetings, MSME conferences, outreach events, and dialogue sessions.

In every district, a 15-20-day 'Aatmanirbhar Bharat Sankalp Rath Yatra' will also be organised. The campaign will focus on promoting local products and services.


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