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Trent’s retail brand Westside launches YNG program
Sep-12-2025

Westside, a retail brand owned and operated by Trent, has launched Young New Gamechanger (YNG) program, an inspiring initiative designed to celebrate and nurture India’s next generation of fashion creators. For its debut edition, Westside collaborated with NIFT, inviting students to reimagine two of its most loved in-house labels, Bombay Paisley and ETA. 

Under the new YNG label, a bold and Gen Z-inspired collection had been showcased. The first look of YNG was revealed at Westside’s Media Day on September 11, 2025, an intimate celebration of creativity that brought together members of the press, content creators, potential partners, and Westside’s own community of customers. Alongside the YNG capsule collections, the event also featured Westside’s seasonal fashion showcase, offering audiences a glimpse into the brand’s evolving creative direction. 

With YNG, Westside has created a dynamic stage for young designers, stylists, models, influencers, photographers, videographers, and hair and make-up artists to express their talent in a professional fashion environment.

Trent is one of the leading players in the branded retail industry in India.

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