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Affle 3i gets another patent in US
Sep-12-2025

Affle 3i has been granted another patent in the US. This is the 16th patent granted to the company. This grant adds to the company’s expanding tech IP portfolio and augments the performance and effectiveness of its conversion-driven CPCU model, as the company further fortify its AI-powered consumer platform stack. 

The patent’s subject area is ‘Method and System for Hardware and Software Based User Identification for Advertisement Fraud Detection’. It introduces a smart framework for detecting digital advertisement fraud and online commerce fraud, by combining plurality of hardware and software level data to distinguish genuine human actions from bot-initiated or manipulated activity. Unlike conventional approaches that rely solely on software identifiers, this system also analyses multi-layered data in real-time through various hardware touchpoints like device sensors, biometrics and connectivity signals. The fraud detection engine builds unique device/user behavioural profiles and calculates probabilistic scores by correlating data with pre-defined baselines, cross-device mapping and digital fingerprinting techniques.

Affle 3i (formerly known as Affle (India)) is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.

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