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Hindalco launches Eternia experience centre in New Delhi
Jun-04-2026

Hindalco Industries has expanded its footprint for its new category of high-performance aluminium window systems with the launch of Eternia experience centre in Lajpat Nagar, New Delhi. Eternia is among the fastest-growing players in the system aluminium windows segment, recording nearly 65% CAGR growth over the last three years. The company is targeting over Rs 1,000 crore in revenue by FY29, driven by rapid category growth, an expanding nationwide partner network, and strengthened manufacturing capabilities. The brand currently operates through 170+ channel partners across 100+ cities, serving homeowners, architects, and developers across residential, commercial, and high-rise projects.

Eternia is backed by the company’s end-to-end integrated aluminium value chain, enabling the delivery of standardized, high-performance window systems at scale. This positions the company to move up the value chain; from aluminium production to engineered building solutions. Its products are manufactured and supported through key downstream facilities located at Renukoot, Silvassa, Kuppam, and Alupuram, ensuring consistency, precision, and supply reliability across markets. 

To support this growth, the company has built a future-ready manufacturing hub in Bilaspur, Gurugram. Spread across 120,000 square feet, the facility will have the capacity to produce up to 250,000 square feet of windows per month, helping improve turnaround times while maintaining high performance standards. Strategically located to serve the rapidly growing North Indian market, the facility will improve delivery speed and responsiveness.

Hindalco Industries is an industry leader in aluminium and copper. The company’s aluminium units across the country encompass the entire gamut of operations from bauxite mining, alumina refining, aluminium smelting to downstream rolling, extrusions, foils and alloy wheels, along with captive power plants and coal mines.

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