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Cupid enters into long-term exclusive retail arrangement with V2 Retail
Nov-04-2026

Cupid has entered into a long-term exclusive retail arrangement with V2 Retail, one of India’s leading and fastest-expanding value retail chains. Under this strategic arrangement, the company will receive 400 square feet of dedicated and exclusive retail space across V2 Retail’s entire network of over 425 stores, as well as all future stores opened by V2 Retail across India.

The partnership represents a significant step in the company’s domestic FMCG expansion strategy, providing the company with an immediate platform for large-scale consumer engagement, enhanced brand visibility and accelerated distribution of its growing personal care and wellness portfolio.

The company is aiming to generate around Rs 400 crore in revenue within the next 12 months through V2 Retail partnership. Supply operations are expected to commence shortly, with the company products targeted to be available across V2 Retail’s entire store network by mid-December 2026, enabling the company to accelerate its nationwide retail presence and strengthen its domestic FMCG business.

Cupid manufactures and markets varieties of male and female condoms, water-based lubricant, latex dental dams and probe covers. The company has a diverse product basket available in many countries worldwide.

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